YOUR JOURNEY
This is the right place for you if you're on the road to developing your personal or company brand!
How I'll support you:
You can have the best product, service or talent in the world but, without the right exposure and connections, it counts for very little.
Get ahead of your competitors by making sure you have the strategies in place to engage with your target audience, and deliver your unique message and ambitions in the way you want to!
Take one of the most important steps in your journey right here;
with belief be everything you're meant to be
Go straight to the contact form page and request a FREE information pack!
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MY STORY
Like so may aspiring professional communicators, I began as a ‘cub’ journalist, simultaneously writing for my university magazine and local newspapers and then moving on to the
BBC.
I gained a world of experience working as a journalist and producer in radio and TV.
Eventually I moved into the world of financial news, which is all about understanding strategies and how they can be successfully applied to build those profits!
The world of finance wasn't my first choice (in fact it wasn't my fifth or tenth or ... (well, you get it).
But, a good friend who was just about to set up an investment management news desk in our company, asked me to join the desk as a financial news correspondent (and eventually desk deputy editor).
My immediate response was ‘no thanks’; I'd always promised myself I would
never write on finance.
Then of course life did that thing that it often does and served me a curveball of realisation; a reminder that my whole raison d’etre is based on curiosity, the need to learn and the desire to share knowledge.
I live by the mantra knowledge is strength.
And, I must admit, I found the contrived and often convoluted language of investment management fascinating.
I discovered an appreciation of - and a facility to - cut through complexities, such as black box investment strategies. I demonstrated the capacity to translate the technicalities of those strategies - for a wide range of stakeholders - into accessible and coherent content; using a multitude of content assets to make sure knowledge was clearly communicated.
All of this experience led me to become an excellent business and brand strategist -
a Change Maker
- as recognised
by the global news agency,
Reuters, when they head-hunted me to editorially re-structure and manage their consumer business television division.
I've been the head of thought leadership with a leading US non-profit and involved in the ideation and development of a Stakeholder Knowledge Committee, in order to reposition that organisation within its sector - leading to a company Gold Award for performance.
My career has been built from the ground up, beginning with world broadcast and print news.
In summary, I've progressed to asset management content delivery: editorial management; content strategy management, thought leadership ideation, Insights creation and delivery; corporate transformation & knowledge leader sector placement, marketing & business development.
I’m skilled in project management: business incorporation, business strategy development, team management and mentoring - and have established four limited companies within different sectors:
And, it’s a skill set I continue to enthusiastically develop, with a firm focus on technology and Ai innovations.
"Ingrid was a key member of the small team at AFX News that started up Thomson Investment Management News, a specialist news service designed for funds clients of Thomson Financial. AFX and TIMN have since been incorporated into Reuters News, a unit of Thomson Reuters. Starting with little direct financial reporting experience, Ingrid learnt quickly and became a valued and valuable member of the reporting team, specialising in hedge fund reporting. She was a dependable member of the team, and her work was of high quality. She was also ready to take on extra responsibility, and frequently deputised for her editor at morning planning conferences."
Managing Editor at AFX News
(Financial Times subsidiary)
"Ingrid was a great hedge funds correspondent as a founder member of my team when I was launch editor of Thomson Investment Management News from 2005-2007. She is a polished financial journalist, a consummate professional and a great team player. I'd happily recommend her work."
Managing Editor at Thomson Investment Management News
“Ingrid is an excellent financial journalist; skills which she brought to Equiniti and put to good use.”
Chief Marketing Officer at Equiniti Financial Services
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