How a business can establish a leading position

29 July 2020

Success for any enterprise lies in aiming to establish a leading position in its field.

Be the best at what you do by offering the very best.

The main ingredient needed to establish a leading position

The strength of any successful business lies in the creditable knowledge it’s able to share about the products and/or services it provides. This applies both internally and externally: Internally through well developed procedural practices; externally through channels specifically developed for clients and stakeholders.

It may be an old adage, but knowledge equals strength, and - just as importantly - can create significant influence for any firm.

Why does a business need to establish a leading position?

Well, that’s like asking why a climber needs to reach the top of the mountain.

The answer is, that through striving and succeeding to provide the best information on your sector, you become a leading voice.

Perhaps even the leading voice.

You become a standard bearer people are able to refer to when speaking about the best in your field; it’s a worthy aim and great accomplishment to reach the top of the Reputational Mountain.

How to establish a leading position

A priority for any company or organisation, whether corporate or non-profit, that aims to establish a leading position, is to ensure it has a clear, analytics-based, strategy in place to share information.

The development of such a strategy begins with collaboration between experienced content strategists, data analysts and customer experience experts. Together they should be tasked to produce clear and actionable strategies to position a company amongst the leading players.

Never underestimate the value of being able to develop and maintain an effective content strategy. It opens doors to a wide range of new and significant professional relationships and collaborations. It establishes a company’s integrity, professionalism and level of governance.

It elevates a company’s standing.

Establish a leading position to stay ahead of the curve

Of course, I can’t avoid touching on the strange times we’re currently experiencing around new working practices, even at a global level. Specifically, the increased level of working from home. 

Obviously, Covid-19 has disrupted industry in ways that could hardly have been imagined only six months ago.

Those companies who already had strong content strategies in place for staff and clients have been able to maintain a level of consistency in terms of communication. In addition, those with strong procedural strategies have also demonstrated their ability to be agile and to pivot; quickly, efficiently and effectively, in the face of a need for change around new ways of working.

Ultimately, they have developed their influential voices, and been able to establish a leading position on their professional landscapes, effectively raising their profiles even further.

The desire to establish a leading position in a specific business space is invaluable. And a seasoned content strategist can direct a worthwhile business along the right path in order to achieve this.

Contact me either via LInkedIn messaging or the contact page on this site to find out how I can help achieve this for your asset management house, business - including SMEs - or non-profit enterprise.

Ingrid Smith is a senior content strategist & storyteller